Sydney Psychologists & Counsellors Marketing a Private Practice to Attract Clients

This is part 2 of a 2-part blog on how to effectively use networking and community marketing to build your counselling or psychology business. If you missed part 1, you can read it here. Networking tip #4: Set yourself goals for regular networking with other counsellors and therapists For therapy...More

This is part 1 of a 2-part blog on how to effectively use networking and community marketing to build your counselling or psychology business.  The majority of this blog has been about online marketing and how to connect with prospective clients online using Internet marketing, SEO and social media...More

Is your therapy website keeping abreast of recent changes on the Internet? What worked for your therapy and psychology websites 5 years ago or even 1 year ago may not work today. With the Internet changing so rapidly, it's essential that you keep up-to-date with design and technology changes so...More

All writing takes courage. Writing for your therapy practice in the form of a regular blog may seem like a leap to you if you have not written much more than your papers at University, but your fears can be channelled into productive and honest efforts to produce valuable content for your...More

Images have a very attractive quality, especially when added meaningfully to your counselling website and therapy blog content. Using pictures and visual elements on your web page is a powerful way to grab attention and build interest into your content creation strategy. Images can also deliver...More

Facebook is now a social media platform of epic proportions. With over 800 million members at the time of writing this post, it is not to be ignored in your therapy marketing efforts. And yet I see so many therapists who struggle to fill their therapy groups and public workshops who are not...More

I just love a list, don't you? In preparation for my free 6-week training called: Wordpress for Therapists: Unlock the Power of WordPress and Build Your Online Presence that commences on Tuesday, 31 January AEST (January 30, Pacific) I have been brainstorming about all the features and functions of...More

This 60 minute video was created for the Australia Counselling members to introduce the features of WordPress websites to therapists and counsellors. WordPress is a powerful blogging platform that can also be used to create stand-alone counselling websites. A WordPress site allows you to add and...More

Looking at ways to add a video to your counsellor profile or your website may seem a little daunting at first, especially if you’re technophobic but it is very rewarding as you upload your first video and see the positive responses you get right away. Video is the foremost way people all around...More

Search Engine Optimisation (SEO) is the process of improving your visibility in the natural, organic listings of search engines and online directories like Google. This exercise has substantial benefits for your counselling or therapy business. Why it’s useful to enrich your Counsellor profile with...More