Sydney Psychologists & Counsellors Marketing a Private Practice to Attract Clients

I recently asked Susan Daffron of Logical Expressions, and an expert on self-publishing some question about how therapists can get started with writing and publishing their own books. Here's what she had to say: 1. Many therapists have lots of knowledge that would transfer well to the written book...More

Clinton Power, founder of Australia Counselling recently hosted a live webinar in which over 100 therapists signed up to learn how an online appointment scheduler can help you increase your client bookings. The latest research suggests that by having an online appointment scheduler on your website...More

I was having a conversation with Casey Truffo, founder of Be a Wealthy Therapist and CEO of the International Therapist Leadership Insititute about what she thought were the traits of successful therapists in private practice. Now we weren't talking about success in terms of clinical skills. It's...More

Blogging is one of the most effective marketing strategies for marketing your counselling private practice. Blogging for your counselling practice helps you broadcast your message, influence people across the globe, connect with other professionals and position yourself as an authority in your area...More

If you're like most therapists, you probably haven't received specific marketing training to help you effectively run your therapy business. In fact, due to your lack of business and marketing training and education, you may be making mistakes that are actually driving your therapy business into...More

Every now and then your therapy website needs a refresh. There are lots of good reasons for a website redesign, including transferring it into a content management system (CMS), your getting lacklustre results, or it looks like it was built in 1997. (eek!). A redesign can be a huge success, or it...More

When marketing works well for your therapy business, it's a wonderful thing. Your phone is ringing, your diary is full and your cash flow is steady. But did you know that there are marketing mistakes you could be making that are actually costing you clients? Worst of all, sometimes you're not even...More

This is part 2 of a 2-part blog on how to effectively use networking and community marketing to build your counselling or psychology business. If you missed part 1, you can read it here.   Networking tip #4: Set yourself goals for regular networking with other counsellors and therapists For therapy...More

This is part 1 of a 2-part blog on how to effectively use networking and community marketing to build your counselling or psychology business.  The majority of this blog has been about online marketing and how to connect with prospective clients online using Internet marketing, SEO and social media...More

Is your therapy website keeping abreast of recent changes on the Internet? What worked for your therapy and psychology websites 5 years ago or even 1 year ago may not work today. With the Internet changing so rapidly, it's essential that you keep up-to-date with design and technology changes so...More